http://blog.whatclinic.com/2009/04/increase-conversion-by-66-by-changing-two-words.html Sharing Tech, Marketing & Health 2.0 information Wed, 25 Jan 2012 11:37:20 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://blog.whatclinic.com/2009/04/increase-conversion-by-66-by-changing-two-words.html/comment-page-1#comment-7 caelen Mon, 20 Apr 2009 19:26:33 +0000 http://ibehealth.com/2009/04/increase-conversion-by-66-by-changing-two-words.html#comment-7 Hi Paul We tried this ages ago with terrible results. Mind you at that time we had a very different UI so the results may be better, however normal UI recommendation is to free your conversion pages from distractions and we concluded that putting it into the listing page increase distraction. It may be worth testing again. Thanks Hi Paul
We tried this ages ago with terrible results. Mind you at that time we had a very different UI so the results may be better, however normal UI recommendation is to free your conversion pages from distractions and we concluded that putting it into the listing page increase distraction.
It may be worth testing again. Thanks

]]> http://blog.whatclinic.com/2009/04/increase-conversion-by-66-by-changing-two-words.html/comment-page-1#comment-8 caelen Mon, 20 Apr 2009 19:25:05 +0000 http://ibehealth.com/2009/04/increase-conversion-by-66-by-changing-two-words.html#comment-8 Hi Patrick We ran this particular test for 7 days as we see fairly significantly different usage between the weekend and week days. We split traffic exactly 50/50 randomly. We have not geographically analyzed, however the bulk of our traffic is UK based. Hi Patrick
We ran this particular test for 7 days as we see fairly significantly different usage between the weekend and week days. We split traffic exactly 50/50 randomly. We have not geographically analyzed, however the bulk of our traffic is UK based.

]]> http://blog.whatclinic.com/2009/04/increase-conversion-by-66-by-changing-two-words.html/comment-page-1#comment-9 Patrick Lennon Mon, 20 Apr 2009 18:49:53 +0000 http://ibehealth.com/2009/04/increase-conversion-by-66-by-changing-two-words.html#comment-9 Impressive stats from such a simple change! Well done. How long did you keep the A/B testing operational for and what way did you split traffic between the two options. Did you see any geographical differences in the up take with the new button wording? @plennon Impressive stats from such a simple change! Well done.
How long did you keep the A/B testing operational for and what way did you split traffic between the two options.
Did you see any geographical differences in the up take with the new button wording?
@plennon

]]> http://blog.whatclinic.com/2009/04/increase-conversion-by-66-by-changing-two-words.html/comment-page-1#comment-10 paul savage Mon, 20 Apr 2009 18:40:09 +0000 http://ibehealth.com/2009/04/increase-conversion-by-66-by-changing-two-words.html#comment-10 Thanks for sharing your testing Ken. It's great to see that conversions can greatly increase with a little bit of tweaking. I wonder if people could fill out the form on the listing page would it increase further. One way would be to add a javascript dropping down section, when people click "contact clinic. Paul Thanks for sharing your testing Ken. It’s great to see that conversions can greatly increase with a little bit of tweaking.
I wonder if people could fill out the form on the listing page would it increase further. One way would be to add a javascript dropping down section, when people click “contact clinic.
Paul

]]>