Comments on: How To Structure Your AdWords Account http://blog.whatclinic.com/2009/05/how-to-structure-your-adwords-account.html Sharing Tech, Marketing & Health 2.0 information Sat, 11 Feb 2012 20:40:18 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Philip Boyle http://blog.whatclinic.com/2009/05/how-to-structure-your-adwords-account.html/comment-page-1#comment-8563 Philip Boyle Fri, 11 Nov 2011 12:08:03 +0000 http://blog.revahealth.com/?p=370#comment-8563 Unless you segregate your campaigns by location there's no point in using any keyword (with the same match type) multiple times, because you can only display one ad per user query. For example, if you bid $2 for "T-shirt cotton" in one campaign, and $4 for "T-shirt cotton" in a different campaign, AdWords is more than likely going to show the ad for the $4 keyword and ignore the $2 keyword. It is perfectly valid to have different bids on exact match, phrase match and broad match versions of the same keyword though. Unless you segregate your campaigns by location there’s no point in using any keyword (with the same match type) multiple times, because you can only display one ad per user query.

For example, if you bid $2 for “T-shirt cotton” in one campaign, and $4 for “T-shirt cotton” in a different campaign, AdWords is more than likely going to show the ad for the $4 keyword and ignore the $2 keyword.

It is perfectly valid to have different bids on exact match, phrase match and broad match versions of the same keyword though.

]]> By: Hans Brislinger http://blog.whatclinic.com/2009/05/how-to-structure-your-adwords-account.html/comment-page-1#comment-8544 Hans Brislinger Mon, 07 Nov 2011 12:43:03 +0000 http://blog.revahealth.com/?p=370#comment-8544 Philip, your clear description is a great help to better understand the kind of complicated rules in AdWords. One important area is missing in your article from my point of view: Multiple use of the same keyword. I am having 3 products which are targeting more or less the same type of users. a large group of keywords can be used for all 3 ad's. If, for example the keyword (using your lates example above) "T-Shirt cotton" is used in all 3 ad's and ad groups, is there any negative influence? Is there any conflict or influence if a keyword is used a) in differend campaigns; or b) in different ad groups within the same campaign; or c) in different ad's within the same ad group Many thanks in advance for your feedback :-) Best regards Hans Philip,

your clear description is a great help to better understand the kind of complicated rules in AdWords.

One important area is missing in your article from my point of view: Multiple use of the same keyword.

I am having 3 products which are targeting more or less the same type of users. a large group of keywords can be used for all 3 ad’s. If, for example the keyword (using your lates example above) “T-Shirt cotton” is used in all 3 ad’s and ad groups, is there any negative influence?

Is there any conflict or influence if a keyword is used
a) in differend campaigns; or
b) in different ad groups within the same campaign; or
c) in different ad’s within the same ad group

Many thanks in advance for your feedback :-)

Best regards

Hans

]]> By: Atishay Jain http://blog.whatclinic.com/2009/05/how-to-structure-your-adwords-account.html/comment-page-1#comment-8384 Atishay Jain Thu, 13 Oct 2011 07:35:10 +0000 http://blog.revahealth.com/?p=370#comment-8384 thanks Philip for providing all these structures, i am a new bee in to google adwords and it helps me to create my first google adwords campaign.. thanks a lot thanks Philip for providing all these structures, i am a new bee in to google adwords and it helps me to create my first google adwords campaign.. thanks a lot

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