Google Search Result For Cosmetic Surgery Ireland
Google have started to add extra information to their search results in order to give users a better idea about what section of a website they’re about to click through to. This makes more sense in some situations than others. For example, in the search result pictured above the new site hierarchy link “Plastic Surgery Clinics” which appears after the “www.revahealth.com >” in green doesn’t really add any information, seeing as the same text is included in the main link to the page.
However, imagine if the page title (and Google’s main link text) was “Dr. Michael Smith, 4 Main Street, Crosstown”. In this case the site hierarchy link would probably be something like “Dentists”, which would give you a good context about the type of page you were going to click through to, telling you Dr Michael Smith is a dentist rather than a GP or a surgeon for instance.
Google Search Result For Dentists Ireland
These site hierarchy links have only started to appear in the last week, and so far only for some of our search results. It will be interesting to see how common these become and how they’ll evolve. Have you seen these for your site yet, and are they any help?
[Additional information direct from Google here: Site Hierarchy Links]
