Comments on: Improving Landing Pages To Reduce Bounce Rates http://blog.whatclinic.com/2010/02/improving-landing-pages-to-reduce-bounce-rates.html Sharing Tech, Marketing & Health 2.0 information Wed, 25 Jan 2012 11:37:20 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Fluffy Links – Friday February 12th 2010 « Damien Mulley http://blog.whatclinic.com/2010/02/improving-landing-pages-to-reduce-bounce-rates.html/comment-page-1#comment-2258 Fluffy Links – Friday February 12th 2010 « Damien Mulley Sun, 05 Sep 2010 19:57:30 +0000 http://blog.revahealth.com/?p=841#comment-2258 [...] Another fine post from WhatClinic who keep sharing their experiences. This one on bounce rates. [...] [...] Another fine post from WhatClinic who keep sharing their experiences. This one on bounce rates. [...]

]]> By: Our New Resigned Business Pages « WhoseView.ie Blog http://blog.whatclinic.com/2010/02/improving-landing-pages-to-reduce-bounce-rates.html/comment-page-1#comment-1601 Our New Resigned Business Pages « WhoseView.ie Blog Thu, 15 Apr 2010 10:08:29 +0000 http://blog.revahealth.com/?p=841#comment-1601 [...] were also very interested in the blog posted from Caelen King over at Revahealth.com titled “Improving landing pages to reduce bounce rates”. Like Revahealth.com, we are finding that the majority of our daily visitors are entering WhoseView [...] [...] were also very interested in the blog posted from Caelen King over at Revahealth.com titled “Improving landing pages to reduce bounce rates”. Like Revahealth.com, we are finding that the majority of our daily visitors are entering WhoseView [...]

]]> By: Caelen King http://blog.whatclinic.com/2010/02/improving-landing-pages-to-reduce-bounce-rates.html/comment-page-1#comment-1304 Caelen King Thu, 18 Feb 2010 09:08:09 +0000 http://blog.revahealth.com/?p=841#comment-1304 @Paul - it was a straight A/B test, which is what we generally do these days. Well spotting on the advertising and you are correct the advertising on our free clinics does increase bounce in comparison to our search page. We have already tested this figure but I don't have the results to hand. @Richard many thanks for the offer. We will get in touch if we can free up some bandwidth @Paul – it was a straight A/B test, which is what we generally do these days. Well spotting on the advertising and you are correct the advertising on our free clinics does increase bounce in comparison to our search page. We have already tested this figure but I don’t have the results to hand.
@Richard many thanks for the offer. We will get in touch if we can free up some bandwidth

]]> By: Richard Hearne http://blog.whatclinic.com/2010/02/improving-landing-pages-to-reduce-bounce-rates.html/comment-page-1#comment-1303 Richard Hearne Thu, 18 Feb 2010 09:02:54 +0000 http://blog.revahealth.com/?p=841#comment-1303 Good thinking Paul. @Caelen - I'm sure you'd be able to set this up yourself, but if you wanted to build an MVT and need any help ping me - happy to help to see if everyone can derive more information from this test. Rgds Richard Good thinking Paul.

@Caelen – I’m sure you’d be able to set this up yourself, but if you wanted to build an MVT and need any help ping me – happy to help to see if everyone can derive more information from this test.

Rgds
Richard

]]> By: Paul Grealy http://blog.whatclinic.com/2010/02/improving-landing-pages-to-reduce-bounce-rates.html/comment-page-1#comment-1302 Paul Grealy Thu, 18 Feb 2010 08:29:28 +0000 http://blog.revahealth.com/?p=841#comment-1302 Very informative post Caelen. Well done on a successful outcome. I would be curious to know whether any particular element contributed most to reducing bounce rate. Did you perform a straight A/B test comparing the original page with the redesigned page, or was it possible to perform multivariate tests measuring the impact of individual elements e.g. adding the stock photo? One significant difference I see between your "Dentists in Rathfarnham" page and the "Rathfarnham Dental Practice" page is the prominent position of advertising in the latter. Might this have been a contributing factor in higher bounce rates? It would be interesting to know how the original page minus this advertising would perform. Very informative post Caelen. Well done on a successful outcome.

I would be curious to know whether any particular element contributed most to reducing bounce rate. Did you perform a straight A/B test comparing the original page with the redesigned page, or was it possible to perform multivariate tests measuring the impact of individual elements e.g. adding the stock photo?

One significant difference I see between your “Dentists in Rathfarnham” page and the “Rathfarnham Dental Practice” page is the prominent position of advertising in the latter. Might this have been a contributing factor in higher bounce rates? It would be interesting to know how the original page minus this advertising would perform.

]]> By: Rex Dixon http://blog.whatclinic.com/2010/02/improving-landing-pages-to-reduce-bounce-rates.html/comment-page-1#comment-1295 Rex Dixon Tue, 16 Feb 2010 16:49:52 +0000 http://blog.revahealth.com/?p=841#comment-1295 Thanks for uploading the test results that you can find here on A/B Tests - http://bit.ly/c4JWBy Thanks for uploading the test results that you can find here on A/B Tests – http://bit.ly/c4JWBy

]]> By: Rex Dixon http://blog.whatclinic.com/2010/02/improving-landing-pages-to-reduce-bounce-rates.html/comment-page-1#comment-1285 Rex Dixon Mon, 15 Feb 2010 16:23:34 +0000 http://blog.revahealth.com/?p=841#comment-1285 We'd love to see this uploaded to A/B Tests with all the relevant data shared in our testing community. Give us a look - http://www.abtests.com/ and also follow us on twitter @abtests We’d love to see this uploaded to A/B Tests with all the relevant data shared in our testing community. Give us a look – http://www.abtests.com/ and also follow us on twitter @abtests

]]> By: Optimise for Conversions « Brendan Hughes, talking about the Internet in business and society in Ireland http://blog.whatclinic.com/2010/02/improving-landing-pages-to-reduce-bounce-rates.html/comment-page-1#comment-1275 Optimise for Conversions « Brendan Hughes, talking about the Internet in business and society in Ireland Sat, 13 Feb 2010 13:44:05 +0000 http://blog.revahealth.com/?p=841#comment-1275 [...] King of RevaHealth published an excellent case study on Tuesday outlining how they reduced the bounce rate on key landing pages by 6% by tweaking the layout of the content. RevaHealth is a business directory specialising in [...] [...] King of RevaHealth published an excellent case study on Tuesday outlining how they reduced the bounce rate on key landing pages by 6% by tweaking the layout of the content. RevaHealth is a business directory specialising in [...]

]]> By: Mick http://blog.whatclinic.com/2010/02/improving-landing-pages-to-reduce-bounce-rates.html/comment-page-1#comment-1271 Mick Fri, 12 Feb 2010 14:20:48 +0000 http://blog.revahealth.com/?p=841#comment-1271 Great post Caelan - we at www.whoseview.ie are constantly looking for ways to reduce bounce rates. Great post Caelan – we at http://www.whoseview.ie are constantly looking for ways to reduce bounce rates.

]]> By: Caelen King http://blog.whatclinic.com/2010/02/improving-landing-pages-to-reduce-bounce-rates.html/comment-page-1#comment-1270 Caelen King Fri, 12 Feb 2010 13:24:42 +0000 http://blog.revahealth.com/?p=841#comment-1270 @searchbrat This is organic traffic so we can't control the landing page. In these example there is specific text on the profile page that the user has search that isn't on the search pages. @searchbrat This is organic traffic so we can’t control the landing page. In these example there is specific text on the profile page that the user has search that isn’t on the search pages.

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