On August 10th we are changing our name from RevaHealth.com to WhatClinic.com.
The reasons behind the change are very straightforward. WhatClinic.com is easier to remember, easier to spell, and it does a much better job of explaining what the website does.
These reasons are important because each of them helps increase the traffic to our website, which now stands at over 500,000 people per month, up from 190,000 at the start of the year.
We really want these visitors to remember the name of “that really useful website with all the clinics on it” so they can come back and use us again in the future, helping us to cement a solid user base over time.
Once our visitors can remember our name then they can also recommend us to their friends, and that means even more traffic. With such a simple name there should also be no confusion over the spelling, maximising the effect of any word of mouth recommendations.
For new visitors the name gives a really good indication that the website provides a choice of clinics, which will lead to even higher organic click through from search engine users and help us continue to grow our traffic in yet another way.
In the three years since RevaHealth.com launched we have made fantastic progress towards providing comprehensive information about English speaking health clinics in the UK, Ireland and further afield. As WhatClinic.com we will be taking on that challenge on a global scale.
This is a fantastic idea! Will the search engine cover clinics worldwide or only in your local area?