WhatClinic.com UK Private Dentists Price Survey 2011 - Landscape

Today we release the results of a nationwide survey of prices at UK private dental clinics. The results are startling, with similar treatments costing over 900 percent more depending on which clinic you choose.

Shockingly, 84 percent of UK visitors to WhatClinic.com say they have put off dental treatment because of the cost. These patients could be putting their oral health at risk despite the wide range of prices available even at a local level.

For the survey we gathered prices from over 500 private dental clinics in the UK. The chart with prices from 5 major cities below shows the level of variation that can be found. We hope that by showing patients that they have real choice that we can encourage more to actually go ahead with treatment and take care of their oral health.

To embed the first image on your own site use this HTML:
<img src="http://blog.whatclinic.com/wp-content/uploads/2011/07/price-survey-national-landscape.gif" alt="WhatClinic.com UK Private Dentists Price Survey 2011" />

To embed the image below use this HTML:
<img src="http://blog.whatclinic.com/wp-content/uploads/2011/07/price-survey-cities-long.gif" alt="WhatClinic.com UK Private Dentistry Price Survey 2011" />

WhatClinic.com UK Private Dentistry Price Survey 2011 - Cities

Full details of our press release including print resolution copies of the infographics above can be found here:

Patients pay over 900 percent more for private dental treatments depending on which clinic they choose

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A New Look For WhatClinic.com

New WhatClinic.com Homepage July 2011

The New WhatClinic.com Homepage

After a lot of work behind the scenes we’re really happy to be able to share our new look website with you all. The redesign extends across the whole site, from the homepage pictured above right down to the clinics’ enquiries forms. We hope the new colour scheme and layout changes make things easier to read and find on the page. We’ll be keeping a close eye on our analytics to watch out for any big changes in user behaviour and share any insights we come up with.

As part of the redesign we’ve started to include social networking elements to the site, so if there’s a clinic that you’re particularly happy with, go and find its listing and give it a Facebook Like, a Google +1, or just Tweet it out to your followers. If you want to like WhatClinic.com you can do that in the box on the right hand side of this page, or in the footer of any page on the main website.

We’d love to hear any feedback you have about the new look so leave us a comment or send me a tweet to @phil_whatclinic and let us know what you think.

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New Google Analytics Export

I switched to the new Google Analytics interface and almost immediately ran into that old problem of wanting to export more than 500 rows of data without having to resort to using API calls. The old “limit=50000″ trick doesn’t work with the new format, but thankfully there is a work around which I came across on the Convonix blog.

If you choose to show more than the standard 10 rows using the drop down at the bottom of the page, a new “rowcount” variable is added to your URL. For example, I changed a page to display 25 rows and the variable looks like this:

Google Analytics Row Count Variable

By changing the 25 you can change how many rows get displayed and then export them, up to a 50,000 row limit apparently. I’d caution against relying on this as a long term solution though. The previous 50,000 row limit trick got reduced to 20,000 after so many people started using it, and I imagine the same will happen with this trick once its use catches on. In the meantime though, enjoy!

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What Patients Want

The information patients look to find on a clinic's website

Here’s a little reminder to us all that no matter what business we’re in, if our customers can’t find the information they want on our websites then there’s a good chance they’ll go somewhere else. Make sure you know what they’re looking for and make it easy for them to find it! (With a hat tip to XKCD for the inspiration.)

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