How Clinics Manage Their Appointments
We recently ran a survey about what system our clinics use to manage their appointments. The results revealed quite a lot about how fragmented the industry is and about the difficulties that technology solutions face when replacing paper and pen solutions.
29% of clinics that responded use some form of clinic software to manage their booking. What we found amazing is that out of ALL of the respondents only 3 clinics used the same software. We were also surprised at the number of clinics that were using bespoke software.
The most reveling statistic is that over 50% of all clinics still use a desk diary to manage their appointments. When we followed up the survey with some telephone interviews we found a general belief that no software could match the flexibility of a desk diary and that software solutions couldn’t be used without training. In fact many respondents that used a desk diary had previously bought a software solution but no longer used it.
Unsurprisingly we found that Microsoft Outlook had reasonable penetration at 13% and its integration with the email client was quoted as a key benefit. Google calender had far less penetration that we were expecting which we speculate is because of the lack of an offline standardized client.
Do you have trouble persuading clients to ditch old fashioned solutions? People still demanding IE6 compatibility? Fax integration? Let us know in the comments.
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