Following on from my post last month about what treatments Irish dental patients were interested in, here is a more comprehensive look at what dental and cosmetic patients in the UK, Ireland, and the US & Canada are enquiring about on RevaHealth.com. This time I’ve included the data for the past 12 months as well as the month just gone. This gives a good indication of what treatments are growing in popularity over time.
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British Patients
Top 10 Dental Treatments Requested by UK Patients - May 2010
First up we take a look at what UK dental patients are interested in. The classic cosmetic treatments of teeth whitening and veneers lead the way. This month I’ve broken out Invisalign from traditional braces as they account for such a big share of the market by themselves, 11.05% in the last month, a 55% increase over their yearly average.
Looking at the other differences between last month’s and last year’s figures you can see a shift towards more basic treatments like teeth cleaning, extractions and dentures to the expensive of some of the more expensive cosmetic treatments. Veneers in particular are 37% behind their yearly average despite still being the second most popular individual treatment. It will be interesting to see if the cosmetic treatments make a comeback as the UK economy turns around.
British Dental Tourism Patients - May 2010
Patients from the UK heading abroad for their dental work are still interested primarily in the top end treatments like veneers and dental implants, but the number one treatment enquired about last month was teeth whitening, traditionally one of the cheaper cosmetic dental treatments. Last month it accounted for 26% of enquiries for dental treatment abroad.
Patients thinking of having teeth whitening abroad are more than likely going to be travelling to their chosen clinic’s location already, as it would be hard to save the travel and accommodation costs on the reduced treatment cost alone.
British Cosmetic Surgery Patients - May 2010
For this month’s figures I’ve rolled a lot of treatments up into their category, and one surprising result is shown here in the UK’s cosmetic surgery figures. Genital reshaping is and has been for the last year the most enquired about area of treatment in the UK. I didn’t really believe this when I saw it myself, so I looked into it a bit further and it turns out that in the past this was largely down to circumcision being included in genital reshaping. However, last month it accounted for only 35% of genital reshaping enquiries. Other treatments enquired about in the last month include vaginoplasty, labiaplasty, hymenoplasty and penis enlargement.
Seeing as genital reshaping accounts for so much of the market we will probably start breaking it out into its individual treatments in next month’s figures.
Top 10 British Cosmetic Beauty Treatments - May 2010
The cosmetic beauty sector has one of the most dependable treatment breakdowns around, being solidly dominated by Botox again and again. Judging by last month’s figures it shows no signs of declining in popularity.
Breakdown of British Medical Tourism - May 2010
Looking at what treatment areas British people are looking for when travelling abroad, you can see that plastic surgery, cosmetic beauty and fertility enquiries are all increasing. We haven’t seen any decrease in the number of enquiries for treatment abroad so although it accounts for less of the market overall, that is just down to the increasing popularity of the other areas mentioned.
Top 10 Medical Tourism Treatments for British Patients - May 2010
As reflected in the breakdown by treatment area, cosmetic surgery treatments are growing in popularity relative to their market share over the past 12 months.
Irish Patients
Top 10 Dental Treatments in Ireland - May 2010
There is an interesting spike in last month’s figures for dental implants compared to their yearly average market share, this despite being among the most expensive treatments available. Similarly there is an increase in interest in Invisalign treatment too, again one of the more modern and expensive treatments available. It will be interesting to see if this trend continues into next month.
Top 10 Dental Treatments for Irish Patients in Northern Ireland - May 2010
Northern Ireland remains a very popular alternative for dental treatment for Irish patients, accounting for 26% of all Irish dental enquiries last month. Again the expensive treatments dominate the enquiries, with braces leading the way. There is evidence of prices falling somewhat in the Republic recently and the Euro is getting weaker at the moment, so it looks like Northern dentists will be in for some competition over the coming months.
Top 10 Dental Treatments for Irish Patients Travelling Abroad - May 2010
The increase in interest in dental implants at home in Ireland seems to be mirrored by a decrease in their popularity last month among patients intending to travel abroad, while the other traditional favourite veneers remains just as popular. Dental crowns, invisalign and dentures all experienced a relative boost in popularity this month too.
Irish Plastic Surgery Patients - May 2010
There has been a fairly steady interest in the cosmetic surgery treatments that are popular among Irish patients for the last year, and it continues this month. The biggest change in the last month has been an increase in popluarity for breast implants, which are 18% ahead of their yearly average.
Irish Beauty Patients - May 2010
As with the UK, the cosmetic beauty sector is dominated by Botox enquiries, here accounting for just under 30% of the market. Frequent television ads for a laser hair removal company seem to have increased the popularity of that treatment also, with enquiries running 23% ahead of their yearly average.
Breakdown of Medical Tourism in Ireland - May 2010
Again, following the trend in the UK, Irish patients looking for treatment abroad are increasingly interested in cosmetic surgery and beauty procedures, as well as fertility and bariatric surgery. The relative decrease does not represent a drop in enquiries numbers for dental treatment abroad, rather it reflects in the increase in numbers for the other treatment areas.
Top 10 Medical Tourism Treatments for Irish Patients - May 2010
The top ten individual treatments for Irish medical tourists are dominated by dental treatments but interestingly botox makes an appearance along with breast implants.
US & Canadian Patients
Medical Tourism Breakdown - USA & Canada - May 2010
Much more so than in the UK or Ireland, US & Canadian patients are looking for dental treatment aborad, and the increases in popularity of other treatment areas is much smaller. Mexico remains by far the most popular destination, followed by the Philippines and Costa Rica.
Top 10 Medical Tourism Treatments for American and Canadian Patients - May 2010
As with dental tourism in Europe, the most popular treatments are the expensive cosmetic treatments of dental implants and dental veneers.
Next Month
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