There’s a new look to the search results on Google.co.uk, on my computer at least, and it points the way to potential new look for their search results in general. Compare the new look above to the current look on Google.ie below:
The most obvious changes are:
- Search text is bolded
- The Google logo is bigger and brighter
- The search options on the left have icons now
- SERP’s are permanently indented by the search options
- Search: The Web / Pages from Ireland has been replaced by Set Location
The search button also gets a new look and is integrated into the search box:
The new look is certainly clean, and the icons do help identify the different search options much better that the text only links of old. The most notable new feature to me is the “Set Location”, which says to me the Google are clearly going after even more the of the Local Business market, a point which is backed up by the inclusion of Maps in the search options.
The last Google test that we noticed here in the office involved breadcrumbs in the search results, and that has since been rolled back, at least for now, so there’s no telling how long this new look will be around for, but in general I’m in favour of the changes.
Are you seeing this new look on any of Google’s sites? What are your thoughts on the design changes? Let us know in the comments below.
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